HEY TIVA!

A CAMPAIGN BUILT AROUND A SIMPLE QUESTION. A STRATEGY TO REINFORCE THE MARKETPLACE.

Roofbuddy wanted to remind people they’re the trusted marketplace for roofing in New Zealand. The Hey Tiva! campaign used the everyday habit of talking to voice assistants to spark that reminder, making Roofbuddy part of the conversation in a fresh way.

THE PROJECT.

A MULTI-CHANNEL CREATIVE IDEA. DESIGNED TO START A CONVERSATION.

We developed the Hey Tiva! concept to show how naturally Roofbuddy fits into daily life. Rolled out across TVC, social and digital, the work combined humour and clarity to highlight the Roofbuddy marketplace and reinforce it as the easy way to get roofing jobs done.

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HEY TIVA!·